MEMPHIS, TN — The local cycling community has a new destination for elite technical support as Mason Schofield officially launches Memphis Service Course (MSC). Joining as a prominent new business member, MSC introduces a "service course" model to Memphis—a professional-grade workshop standard typically reserved for World Tour racing teams.
Bringing "Factory Mechanic" Precision to Memphis
Drawing inspiration from the elite "Factory Mechanics" of the professional peloton, Mason Schofield is positioning Memphis Service Course as a premier provider of high-performance bike maintenance. Schofield, a domestic professional cyclist and highly regarded "wrench," handles all repair and service work personally.
The shop’s philosophy centers on "mastery of craft," offering a level of precision and craftsmanship that is accessible to local riders with just a phone call or text.
Specialized Service Offerings
Unlike traditional brick-and-mortar retail shops, MSC focuses on high-end, convenient technical service. Key offerings include:
- Mobile Service Capabilities: MSC utilizes specialized service vehicles to bring professional-grade repairs directly to the rider, eliminating the need to leave a bike at a shop for days.
- Professional Tune-Ups: Comprehensive servicing for all disciplines, including road, gravel, mountain, and e-bikes.
- Performance Dialing: Expert evaluations and custom builds to ensure machinery is "completely dialed" for racing or enthusiast-level performance.
- Precision Mechanical Work: Advanced drivetrain maintenance, brake servicing, and component adjustments led by a mechanic with professional racing experience.
A New Era for "Ride 901"
The launch of MSC marks a significant addition to the Memphis cycling infrastructure. By focusing on the "service course" concept—where logistics and equipment are maintained to the highest standards—Schofield aims to keep the local community rolling with minimal downtime and maximum mechanical reliability.
Riders can book appointments for service evaluations or custom builds by contacting Memphis Service Course directly via their Official Instagram or website.